John Rosenfeld

Managing Director, President of Digital Banking Unit

John Rosenfeld currently serves as President of Jenius Bank, a division of SMBC MANUBANK, member of SMBC Group. He joined the firm in February 2021 to further develop the U.S. retail banking business with a completely new consumer digital bank offering. John assembled a team of 300+ digital and consumer banking experts, aligned key technology and operations partnerships, and established ongoing agile development processes.  Jenius Bank launched in June 2023 with unsecured personal loans and expanded with savings accounts in November 2023.  The team expects to launch several other products and services over the next 2-3 years, including a mobile app, checking, credit card, and other loan types. 

John’s vision is to humanize digital banking and lead a monumental shift in the industry. He has more than 25 years of executive experience in financial services, including several leadership positions in digital banking, product innovation and management, retail sales, service, and operations.